February 23, 2024
San Diego FC new retailer, Eighteen Threads, in Mission Valley Mall. Picture credit score: @SanDiegoFC through X

San Diego FC has opened Eighteen Threads, the membership’s official retail store, on the Mission Valley Mall.

The shop, a part of the primary part of the crew’s retail technique by means of the vacation season, is situated inside a shopping mall with shut proximity to Snapdragon Stadium, the longer term dwelling of the area’s new Main League Soccer membership, which can begin play in 2025.

The title Eighteen Threads, in keeping with San Diego FC, represents the weaving collectively of the 18 cities of San Diego County and the wealthy variety of its diversified neighborhoods and communities.

The shop options the entire assortment of official San Diego FC merchandise, together with unique objects that may solely be discovered within the 1,900-square-foot retailer.

Eighteen Threads additionally will function the official pick-up location for the membership’s digital retailer at SDFC.Retailer.

“We’re excited to deliver Eighteen Threads to Mission Valley Mall and rapidly create an area for our followers to get their favourite gear for the vacations,” mentioned Tom Penn, CEO, San Diego FC. “We had been thrilled by the overwhelming curiosity in our merchandise at our model launch and sit up for partaking with our followers and supporters on this central location.”

Throughout final month’s San Diego FC Model Reveal Pageant, the crew set a MLS report for fan-gear gross sales at a single occasion. The membership mentioned it shut down its on-line retailer on account of overwhelming demand.

Trying forward, Eighteen Threads plans to increase its footprint in 2024, together with a cellular retail expertise for followers.