February 21, 2024
Dagmar Midcap together with her canine.

Former TV meteorologist Dagmar Midcap feels she resides by way of her third life-changing chapter.

The primary dramatic episode for the native Canadian was escaping at age 30 from a Vancouver-based cult she had grown up in. At age 19, Dagmar Gottschalk (her maiden identify) was married in an organized marriage. “I’ve by no means taken the time to vary my married identify of Midcap,” she mentioned.

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The second life-altering skilled occurred in July 2008, when Midcap was working as the primary climate anchor for WGCL-TV, the CBS affiliate in Atlanta. Her boyfriend of three years dedicated suicide.

“I met Neil after I began the job in Atlanta,” she mentioned. “After he took his personal life, I felt misplaced.”

She tendered her discover to the station in September 2010, citing ongoing emotional and bodily misery.

“After Atlanta, I moved again to the West Coast and did nothing for eight or 9 months,” Midcap mentioned. “Then I posed on Fb that I used to be able to return to TV and three stations contacted me the following day.”

In 2011, she joined KNSD-TV NBC 7 San Diego, the place she labored at till not too long ago. After a dozen years, the 54-year-old Midcap has left the station to start a 3rd change in life.

She admits she has “no concept” what’s going to occur subsequent.

“I’m terrified, I simply received my ultimate paycheck. However I’ve received to observe my coronary heart,” Midcap instructed Instances of San Diego. “My coronary heart and intestine are telling me to stroll a path that I can’t see proper now. Proper now, I do not know the place it’s going to lead me. Nonetheless, I really feel that now’s the time to observe my passions, absolutely and utterly.”

Her passions embody endangered wildlife species and environmental points.

Over the previous couple of years at NBC 7, she hosted “Right down to Earth,” an ongoing sequence of stories segments that centered on the planet and its fragile ecosystems.

“The aim of `Right down to Earth” was to awaken and encourage,” she mentioned. “I wished individuals to get up to the fantastic thing about this planet after which encourage them to work to reserve it and defend it. I cherished touring round Southern California, telling tales and interacting with individuals who really feel the identical method I do about saving wildlife.”

Madcap says she is upset with NBC 7 administration who didn’t share her deep passions for the habitat and animals.

A yr in the past, in August 2022, on project for a sequence of reveals deliberate to air on NBC 7, Madcap traveled to Durham, NC, to Duke College’s Lemur Middle, which is a sanctuary for lemurs, a primate with giant eyes, faces like a fox and our bodies just like a monkey with lengthy, skinny tails and robust hind limbs. The lemur is a uncommon and endangered species.

Then, on the identical journey, she traveled to Madagascar, a rustic with the world’s largest inhabitants of untamed lemurs. The journey additionally included a go to to the island of Sumatra, dwelling of the Sumatran tiger, one other critically endangered species with solely 400 to 500 at the moment within the wild.

“We shot sufficient movie for 3 half-hour specials, however the station by no means devoted the manpower for post-production work,” Madcap mentioned. “Sadly, they weren’t capable of maintain the mountain I used to be asking them to hold.

“Fortunately, the station gave me all of the footage and I’m grateful for his or her kindness. Now I’ve time to place collectively some unbelievable programming.”

Madcap began her tv profession at WBNX-TV in Akron, Ohio, earlier than returning to Canada to work on “Breakfast,” a morning program in Vancouver. She additionally labored as a site visitors reporter for the “Morning Present” produced by World Tv, a nationwide TV community with 15 owned-and-operated stations all through the nation.

Except for forecasting the climate, Dagmar’s TV skills embody driving check automobiles and bikes as co-host of World Tv’s “Driving Tv” present. She has even performed goaltender for an novice hockey crew.

Nonetheless, throughout her ultimate months at NBC, Madcap mentioned her “soul was dying.”

“After I regarded towards the long run whereas nonetheless at NBC, I felt like my soul was dying, locked away in a jail,” she mentioned. “Right here I used to be the night meteorologist, standing in entrance a inexperienced display screen, saying the identical factor day by day a few marine layer, sunny and 70 levels. For an individual like me who’s adrenaline junkie, who thrives on development and problem, my job was leaving me with fewer mind cells.”

Her ultimate broadcast was Aug. 7, when she started a private go away of absence. The station introduced her departure Oct. 3.

“I don’t know precisely what I’m going to do,” Madcap mentioned. “I’m unsure the place my dwelling base shall be. I’d transfer to Boston or keep in San Diego. I’m even pondering of shifting to Tanzania. At this level, I do not know.”

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Jack within the Field’s TV Spooky Spots Characteristic Offended Monster Tacos

San Diego-based, fast-food hamburger chain Jack within the Field has launched a brand new Halloween-themed promoting marketing campaign.

Coinciding with the spooky season is the return of its Offended Monster tacos with a spicy crimson shell. An organization assertion mentioned, “The shells are crimson as a result of crimson is the colour of anger. They’re referred to as Offended Monster Tacos as a result of they’re spicy. Belief us, all of it provides up.”

The marketing campaign consists of two 15-second spots airing on linear TV and streaming in October. 

One of many spots describes the Offended Monster tacos.

The opposite spot highlights the Offended Monster tacos and Monster Taco, each which can be found till Nov. 19, in response to a Jack spokesperson. The Monster Taco is returning for the third yr in a row, the corporate mentioned.

As well as, a 30-second spot that’s operating on Hulu options darkish streets with an ominous monster truck following the Jack within the Field mascot.

Media expenditures weren’t disclosed.

Clearpoint Company Provides Nonaste as Shopper

Clearpoint Company, a public relations agency in Encinitas, reviews it has begun offering public relations companies to Nonaste (pronounced “No-Nasty”), a maker of laundry detergents, odor-eliminating sprays, sanitizing sprays and automotive seat protectors.

In a press release, Clearpoint mentioned it’s going to increase consciousness for Nonaste by way of public relations methods, companion packages and earned media.

“While you’re quickly scaling a client model and searching for nationwide publicity rapidly, you want a PR crew like Clearpoint Company that has stable expertise, is objective-driven and capable of maintain issues shifting independently,” mentioned Andy Voggenthaler, Nonaste co-founder and CEO. “We have now discovered the crew to be resourceful, artistic and efficient.”

Voggenthaler, a lifelong endurance athlete, has a background in product growth at Basic Motors, Dupont-Teflon and Dangle Ten, Clearpoint mentioned.

“Nonaste is the kind of shopper we love working with,” mentioned Bonnie Shaw, president, Clearpoint Company. “It’s a superior product managed by an skilled, gifted, and motivated crew, and they’re unbelievable model strategists. We’re wanting ahead to creating extra consciousness for the Nonaste line of merchandise because it seeks funding and continues to develop gross sales on Amazon and specialty retail shops throughout the nation.”

IABC San Diego Hosts Fall Mixer

The Worldwide Affiliation of Enterprise Communicators San Diego chapter will host a fall mixer from 5:30 p.m. to 7 p.m., Wednesday, Oct. 18, at The Wine Bar at Westfield UTC, the shopping center at 4301 La Jolla Village Drive.

Admission is free. Meals and drinks shall be out there for buy. For extra info, go to sandiego.iabc.com.

Rick Griffin is a San Diego-based public relations and advertising and marketing marketing consultant. His MarketInk column seems weekly on Mondays in Instances of San Diego.