April 19, 2024
Nuffer, Smith, Tucker companions NST companions, Value Adams (left), Teresa Siles, and Mary Correia-Moreno.

Nuffer, Smith, Tucker, thought-about San Diego’s oldest working public relations company, will quickly start its 51st 12 months in enterprise. The company opened on April 1, 1974.

“Whereas lots has modified in 50 years, some issues stay the identical, like our dedication to our values, constructing robust relationships and doing good work,” stated Teresa Siles, NST president and accomplice, instructed Instances of San Diego. “As we glance to the longer term, we achieve this with pleasure that one of the best is but to come back as we proceed to redefine the general public relations company and discover new methods to raised ourselves, our companions and communities.”

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NST stated it’s marking its fiftieth anniversary with a redesigned web site and an expanded consumer roster and crew.

An company assertion stated the revamped web site provides a contemporary, trendy look and its forward-thinking method.

NST stated its new shoppers embody Mission Federal Credit score Union, San Diego Metropolitan Transit System, California Bountiful Basis, a nonprofit that helps the state’s agricultural business, and Divine Taste, a produce grower and distributor. The company stated it’ll present providers in media relations, social media technique, strategic planning and stakeholder communications.

Additionally, the company stated it was awarded a renewed contract with the Citrus Pest and Illness Prevention Program by means of the California Division of Meals and Agriculture after a aggressive bidding course of. NST stated it has supported the California citrus business for the previous 15 years.

As well as, current employees modifications have included the promotion of Natalie DeAngelo Neal to account supervisor and the hiring of Elle Seeler as an account coordinator.

Throughout her five-year tenure at NST, DeAngelo Neal has led public relations technique and managed mission execution for such shoppers as Ag Imaginative and prescient, Meals Foresight, WD-40 Firm and EOS Health.

Seeler, a former NST intern, was beforehand the vice chairman of selling at The Girls’s Community.

“From the agricultural business to monetary providers to San Diego’s public transportation service, our new and current shoppers depend on NST for a strategic, value-driven method that drives outcomes and fuels connections,” stated Siles. “The depth in experience of our proficient crew permits us to proceed to increase our consumer portfolio throughout industries.”

NST additionally introduced the second 12 months of “Make Issues Higher,” its companywide charitable initiative, will embody present providers for the Jacobs & Cushman San Diego Meals Financial institution.

“The collection of the 2024 initiative was nearly universally chosen by our crew, which sees it as a solution to make a constructive influence on the well-being of our fellow San Diegans,” Siles stated. “What’s extra, our historical past working with meals and agricultural organizations and in monitoring meals and well being tendencies has taught us that the objective shouldn’t be solely guaranteeing individuals have meals, however guaranteeing they’ve entry to nutritious meals for good well being and wellness.”

The San Diego Council on Literacy was the inaugural recipient for NST’s “Make Issues Higher” initiative.

Over the previous 5 many years, NST has partnered with or represented a lot of San Diego’s most notable manufacturers and organizations regionally, nationally and internationally, together with WD-40 Firm, Rooster of the Sea, Sony Electronics, McDonald’s, San Diego Zoo and San Diego State College.

NTS was based by Dave Nuffer and Bob Smith, each deceased. Kerry Tucker joined the crew in 1980 and grew the company’s repute as a pacesetter within the agri-food area. From 2000 to December 2016, the company was led by the late Invoice Trumpfheller, a champion of native nonprofit organizations, universities and companies.

In 2016, NST turned a member of the Worldcom Public Relations Group, a world partnership of unbiased public relations corporations. Worldcom membership affords worldwide member companies entry to a community of collaborative corporations.

In 2020, the company was acquired by three long-time staff, together with Siles, Mary Correia-Moreno and Value Adams, every with a tenure at NST of greater than 15 years.

Manolatos Public Affairs, IVC Media Announce Partnership

Manolatos Public Affairs, a strategic communications agency based by Tony Manolatos in 2009, and IVC Media, a full-service digital advertising agency based in 2013, have introduced a strategic partnership providing built-in public relations and advertising providers.

“Each firms have robust model fairness, so we didn’t need one model to swallow the opposite,” Manolatos instructed Instances of San Diego. “The strongest path ahead was to formalize our enterprise relationship by saying a strategic partnership.”

Over the previous 5 years or so, Manolatos stated the 2 corporations have collaborated on a number of tasks for a wide range of shoppers, together with a November 2022 housing-related poll measure and a 2021 effort to extend summer season faculty enrollment.

Presently, each firms are representing Mission Santee, a poll measure initiative to lift the gross sales tax in Santee by a half cent to help the town’s firefighters with new stations, new tools and extra personnel, stated Manolatos.

Additionally, they characterize LISC SD, a nonprofit neighborhood improvement monetary establishment that helps inexpensive and middle-income housing.

“There’s good synergy between us and our ability units don’t overlap so we’re capable of present wraparound service or all kinds of particular providers, all tailor-made to regardless of the consumer wants,” stated Manolatos. “Collectively, we even have a reasonably nice community to name upon to assist our shoppers obtain their targets. In some ways, in public affairs, you’re solely as robust as your community.”

IVC Media (IVC is an acronym for “Built-in Vertical Communications”) is led by three companions, together with Chad Peace, Juan Hernandez and Anthony Astolfi.

“Again in 2013, I met Juan once I was representing Kevin Faulconer and he was working for David Alvarez within the mayoral election to exchange Bob Filner,” stated Manolatos. “Though we had been rivals, we turned pals. We revered one another and the work every of us did.”

In a February 2014 runoff election, Faulconer, a Republican San Diego Metropolis Councilman, gained a decisive victory (54.5 to 45.5 %) over Democratic Councilman David Alvarez to exchange former Mayor Bob Filner who resigned in August 2013, following a sexual harassment scandal. Faulconer completed the remaining 33 months of Filner’s time period earlier than successful reelection in 2016.

Since September 2023, Manolatos and Hernandez have been co-hosting “Pricey San Diego,” a public affairs podcast sponsored and syndicated by Instances of San Diego. The podcast options interviews with San Diego newsmakers and coverage advocates.

To this point, 10 podcast episodes of the favored podcast have been recorded. Upcoming visitors will embody Ricardo Campos, govt vice chairman of membership operations for San Diego FC, the brand new MLS Membership, and Lenny Leszczynski, CEO, San Diego Automotive Museum.

KPBS Receives $3 Million Reward from Irwin and Joan Jacobs

KPBS, San Diego’s public broadcasting TV and radio station, has introduced it has obtained a $3 million present from Irwin and Joan Jacobs to fund the KPBS Democracy Mission, which can embody a brand new journalism crew specializing in election protection and native authorities reporting, starting from faculty boards to metropolis councils, over the following three years.

The present additionally will embody Spanish translation of election protection, civic training, growth of a voter information and social media content material, an announcement stated.

The Democracy Mission additionally will embody information organizations inewsource and Voice of San Diego sharing political and governance content material on the KPBS TV, radio and digital platforms.

“The democracy mission strives to increase the tradition of civic engagement in our neighborhood by means of elevated public dialog and elevated protection of points that matter to our area, particularly inside communities which are typically left on the fringes of political energy,” stated Deanna Mackey, KPBS common supervisor.  “These three nonprofit information organizations are coming collectively to handle entry to info and protection wants throughout the county to construct a extra knowledgeable, related future for all San Diegans.”

KPBS stated the Jacobs are longtime supporters having beforehand made items to help the growth of the KPBS newsroom, its digital innovation and the constructing capital marketing campaign.

“Joan and Irwin’s items to KPBS over time have frequently allowed us to make transformational change in our digital content material, changing into a big information service, and now I consider in serving to carry individuals collectively in divisive instances,” stated Mackey.

Examine: No Clear Profitable Technique for Political Advertisements

Billions of {dollars} can be spent on political promoting throughout this election 12 months. Nonetheless, there’s just one downside.

A examine of greater than 600 political advertisements produced by greater than 50 campaigns throughout the 2018 and 2020 election cycles revealed there’s no solution to predict what makes a political advert resonate with voters.

The examine, carried out by Swayable, a platform utilized by Democrats to check the effectiveness of various messages, decided that amongst in style methods, together with mentioning key points, giving info in regards to the candidate, taking a constructive or damaging tone or showcasing on a regular basis voters, none stood out as a predictor of which sort of advertisements could be handiest from one cycle to the following.

“Making these findings extra problematic is that political advertisements performing greatest had been greater than twice as efficient as the common advert, making it powerful to find out what content material technique must be used to make sure one of the best return on funding,” as reported by Inside Radio, an business commerce publication.

As reported by Politico, whereas some advertisements could be more practical at influencing voter alternative than others, what voters reply to year-over-year is much much less clear. “The largest lesson for all campaigns could also be to not rely an excessive amount of on what labored prior to now,” wrote Politico.

Rick Griffin is a San Diego-based public relations and advertising guide. His MarketInk column seems weekly on Mondays in Instances of San Diego.