San Diego-based experiential advertising and marketing agency GDX Studios stories it assisted Syfy and USA Community, two cable tv channels owned by NBCUniversal Media, with a road staff on the current New York Comedian-Con to advertise “Chucky,” a horror-and-comedy TV present a couple of toy doll with a wild previous and evil aspect.
A GDX spokesperson advised Instances of San Diego the road staff wore Chucky-inspired outfits and held “Watch Chucky” indicators as they recruited new followers with eerie chants and premiums on the Comedian-Con occasion held Oct. 12-15 at Jacob Okay. Javits Conference Heart.
“At GDX Studios, we don’t simply deal with the popular culture phenomenon that’s San Diego Comedian-Con, we are also requested to assist shoppers join with followers at every year’s New York Comedian-Con” stated Cathy Garcia, director of shopper companies. “We had an amazing response to our ‘Chucky Military’ with many Chucky cosplayers taking part in our parades and chants. Followers from 5 to 55 proudly expressed their love for the Chucky, their good friend to the top.”
“Chucky” relies on the “Little one’s Play” film franchise created in 1988 by Don Mancini. The TV present debuted Oct. 12, 2021, adopted by season No. 2 that started airing Oct. 5, 2022, and season No. 3 that premiered Oct. 4 of this yr. The cult-favorite present airs on Wednesday nights. Episodes can be found the subsequent day streaming on Peacock.
Jack within the Field Provides Horror Brief to Halloween Promoting
San Diego-based, fast-food hamburger chain Jack within the Field has added an eight-minute horror brief to its Halloween-related digital promoting.
Titled “Feeding Time,” the Halloween thriller was created by Hollywood writers and promotes the return of the model’s Monster Tacos.
The script begins with two younger trick-or-treaters on Halloween night time earlier than pivoting to 3 spooky-masked teenagers who steal their sweet. The kids are then pursued by means of foggy streets and a graveyard by a Free Indignant Monster Tacos truck that performs a warped model of acquainted jack-in-the-box music and hides monstrous tentacles.
The film features a cameo from Jack, the chain’s mascot, who sings “Steal My Sunshine” earlier than driving away from the scary truck. Ultimately, the truck catches the teenagers and offers the children with free tacos and their stolen sweet.
The brief was written by Marcus Dunstan, Asha Michelle Wilson, Patrick Melton and Kara Lee Corthron. The 4 have beforehand labored on a number of movies, inclujding “American Horror Story: 1984,” “Servant,” “You” and “Noticed.” Dunstan directed “Feeding Time.” The idea got here from Small Women PR with execution dealt with by TBWAChiatDay LA.
“Jack within the Field has resisted the way more frequent route of leveraging Halloween for just a few easy visible cues and gags so as to appear well timed,” Jeff O’Keefe, artistic director at company accomplice TBWAChiatDay LA, stated in a press release. “As a substitute, we’ve taken inspiration from tradition, and sought to supply up an genuine piece of tradition ourselves, respecting followers’ intelligence and catering to their wishes whereas additionally seamlessly together with our product.”
A Jack within the Field spokesperson advised Instances of San Diego that “Feeding Time” has attracted almost 100,000 views on YouTube, Tik Tok and different owned social media channels. The brief additionally was proven this previous weekend in film theaters previous to trailers and have movies, the spokesperson stated.
PRSA Honors Public Relations Professionals at Bernays Awards
The Scripps Establishment of Oceanography on the College of California San Diego was named PR Crew of the 12 months on the 2023 Edward L. Bernays Mark of Excellence Awards introduced by the Public Relations Society of America San Diego-Imperial Counties Chapter.
Greater than 70 awards have been introduced on the awards occasion held Oct. 26 on the San Diego State College Alumni Heart. A whole record of winners is offered at prsadic.org.
Further particular award winners included: Sandy Younger, J. Walcher Communications, PR Skilled of the 12 months; Karlene Sanchez, Katz & Associates, New Skilled of the 12 months; William Lopez, Different Methods, Eva Irving Neighborhood Service Award; Christynne Lili Wrene Wooden, Diogenes Award for candor when coping with the information media. Wooden, a transgender lady, was focused by Santee YMCA members for having a shower within the girls’s locker room.
The awards are named after Edward L. Bernays, who launched the sphere of public relations within the Nineteen Twenties. Typically known as the “father of public relations,” Bernays’ history-making campaigns clarify why folks eat bacon with eggs, girls smoke cigarettes and financial institution managers be a part of civic teams. He’s thought to be one of the vital influential figures of the twentieth Century. Bernays died in 1995 at age 103.
SDSU’s Journalism and Media Research To Talk about AI
San Diego State College’s Faculty of Journalism & Media Research Division will host a free presentation on the transformational affect of Synthetic Intelligence from 5:30p.m. to eight:30 p.m., Friday, Nov. 3, on the KPBS studios on the San Diego State College campus, 5200 Campanile Drive.
Audio system will embrace: Kevin Jorgensen, senior coaching and improvement specialist, Basic Dynamics NASSCO; Steve Breen, nationally syndicated and Pulitzer Prize-winning editorial cartoonist previously with The San Diego Union-Tribune; Noah Arceneaux, professor, Faculty of Journalism & Media Research; and Tom Fudge, science and know-how reporter, KPBS.
Matters will embrace AI’s affect on media industries, together with AI and misinformation, the newest AI instruments and the way AI’s automated writing capabilities pose a menace to journalists.
The general public is invited to attend. Registration is requested. Complimentary parking directions can be emailed to registered individuals. For info, contact the JMS workplace at 619-594-5450 or ship an e-mail to Temple Northup, JMS professor and director, at [email protected].
Rick Griffin is a San Diego-based public relations and advertising and marketing marketing consultant. His MarketInk column seems weekly on Mondays in Instances of San Diego.