February 21, 2024
Joice Truban Curry, proprietor of c3 Communications

San Diego public relations agency c3 Communications, based on Jan. 3, 2000, by Joice Truban Curry, will start its twenty fourth yr in enterprise subsequent month with a number of new purchasers.

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“I can’t assist however marvel on the extraordinary journey we have now taken over time,” Curry informed Instances of San Diego. “It’s all about being sincere, passionate and loving what we do.”

Curry stated new purchasers embrace:

  • OHM Health will launch its San Diego footprint in 2024 with plans to open 16 places.
  • Guitars and Ukes within the Classroom is a San Diego-based nonprofit devoted to enhancing the educational expertise via music.
  • The Match Expo will probably be held Jan. 20-21, on the Los Angeles Conference Heart.
  • The Pacific Coast Sportfishing Sort out, Boat, Journey and Outside Present will probably be held March 7-10, on the Orange County Fairgrounds.

“I really feel very fortunate to work on this vibrant trade full of exceptional people, media and purchasers,” Curry stated. “Public Relations isn’t for the faint of coronary heart, however seeing the affect and serving to others makes all of it value it. Our endurance is a testomony to our ardour, contacts and expertise and I’m so excited to see what cool issues we are going to work on in 2024 to proceed to assist others.”

c3 has been acknowledged as a prime PR company successful greater than 25 awards from the Public Relations Society of America, together with the nationwide PRSA Silver Anvil award 3 times. The agency is a member of the PR Consultants Group, a nationwide community of senior-level public relations and advertising and marketing consultants representing prime markets within the U.S. and Puerto Rico. c3 represents San Diego and Palm Springs for the community.

Staff Lewis Opens New International Advertising Workplace in Dubai

Staff Lewis, a world advertising and marketing and communications company with an workplace in San Diego, has opened its twenty fifth workplace in Dubai, United Arab Emirates .

The UAE operations, which launches with a roster of worldwide purchasers together with Blackberry, will probably be led by Maha Ayash, who joins the company from 4 Communications, the place she was an account director.

Maha Ayash
Maha Ayash

Ayash, who’s fluent in English and Arabic, has labored with purchasers in a number of trade sectors, together with mobility, enterprise advocacy, sustainability and aerospace. She has a grasp’s diploma from the American College of Beirut.

“I’m thrilled to hitch Staff Lewis,” stated Ayash. “I stay up for constructing a gifted staff to ship built-in providers to our present purchasers in addition to diversifying our consumer portfolio.”

Yvonne van Bokhoven, Staff Lewis govt VP, stated, “The UAE and MENA (Center East and North Africa) area are lynchpins for a lot of world industries. The opening of this workplace is a crucial step on our journey. Our purchasers requested us to open on this geography as a result of important market alternatives, and we responded.”

Staff Lewis, based in 1995, has greater than 650 workers throughout North America, Europe, the Center East and Asia. Staff Lewis’ native workplace is at 530 “B” St., San Diego.

PRSA Releases Tips on Moral Use of AI

The Public Relations Society of America, a nationwide communications trade commerce group, has launched tips on the moral use of synthetic intelligence .

The ten-page doc, titled “Promise and Pitfalls: The Moral Use of AI for Public Relations Practitioners,” is rooted within the group’s code of ethics.

In line with PR Week, an trade commerce publication, “The most effective practices look at potential moral points with the usage of AI instruments to make sure privateness, equity and transparency whereas mitigating potential biases. The steerage encourages members utilizing generative AI instruments to validate the supply and content material of knowledge being offered, stressing the significance of the human aspect to truth test all generated content material. That is careworn particularly for automating or writing authorities, monetary or different delicate data, acknowledging there may be at all times a margin for error.”

Allison Carter, govt editor of PR Day by day, an trade information outlet, stated the rules ought to assist PR professionals act with an moral conscience and make knowledgeable, accountable decisions, particularly in mild of the U.S. election yr and rising polarization that may solely add to the swell of misinformation and disinformation, a lot of it pushed by AI instruments.  

PRSA’s board of ethics {and professional} requirements authored the report following in depth analysis, knowledgeable enter and peer evaluation, the affiliation stated in a press release. The rules construct on earlier work from the PR Council, Chartered Institute of Public Relations, International Alliance and the Division of Protection.

“Initially of this yr, once we had been convening quite a lot of committees on what can be the highest problems with the yr, AI and mis- and disinformation had been the 2 that emerged persistently,” stated PRSA chair Michelle Egan, as quoted by PR Week. “The board of ethics {and professional} requirements then went to work, taking the code of ethics and taking a look at AI via that lens. Members had been tentative about ChatGPT and different generative instruments and they also had been hungry for what’s the lane that we should always keep in.” 

PRSA, primarily based in New York, presents skilled improvement training and networking via greater than 400 skilled and pupil chapters throughout the U.S., Argentina, Columbia, Peru and Puerto Rico. For data on the San Diego-Imperial County chapter, go to prsadic.org.

IABC and AMA Hosts Vacation Mixer

The Worldwide Affiliation of Enterprise Communicators San Diego chapter will companion with the American Advertising Affiliation San Diego chapter to host the “Jingle & Mingle Vacation Mixer” from 6 p.m. to eight p.m., Wednesday, Dec. 6, on the Craft Home on the Style Valley mall in Mission Valley, 7007 Friars Highway.

Along with networking, the occasion will characteristic cocktails, appetizers, a photograph sales space, raffle prizes and a white elephant reward change. Deliver a present valued at $15 to take part within the reward change. Value to attend is $30 for IABC and AMA members and $45 for nonmembers. For extra data and tickets, go to sandiego.iabc.com or sdama.org.

Occasion sponsors embrace Craft Home, Style Valley’s latest restaurant, and the Style Valley mall. 

Rick Griffin is a San Diego-based public relations and advertising and marketing guide. His MarketInk column seems weekly on Mondays in Instances of San Diego.