April 19, 2024
Annie Heilbrunn and Craig Elsten

KWFN-FM 97.3 The Fan, certainly one of six San Diego radio stations operated by Audacy, introduced that Annie Heilbrunn and Craig Elsten have been paired to co-host the weekday, noon slot (10 a.m.-2 p.m.), changing “Coach” John Kentera, who departed  the station the week earlier than Christmas.

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Kentera, a San Diego native, who has been heard on native radio waves for the previous 30 years, had labored at KWFN as noon host since 2019.

The “Annie & Elsten” present debuted Jan. 4.

“We’re excited to kick off the following period of our station’s noon programming with the additions of two seasoned broadcasters in Annie and Craig,” stated Michael Valenzuela, senior VP and market supervisor, Audacy San Diego. “Now we have little question their huge data of this metropolis’s sports activities scene will add extraordinary worth to our native content material providing, and may’t wait to see them get the ball rolling.”

A San Diego native, Heilbrunn joined The San Diego Union-Tribune as a information journalist in 2005 earlier than transitioning to overlaying the San Diego Padres and Chargers in 2009. In 2012, she joined Fox Sports activities San Diego because the host of “Padres Social Hour” and a host-and contributor to “Padres POV.” By 2017, she had risen to the position of sideline and subject reporter on Padres broadcasts, a place she held with Bally Sports activities San Diego for seven seasons.

Heilbrunn’s different earlier roles have included on-air anchor, post-game contributor and analyst on KNSD-TV NBC 7’s “Soccer Night time in San Diego” and Channel 4 San Diego’s on-air “Padres Pregame Present” reporter. She additionally has labored for the Padres as supervisor of group relations and content material. She is a five-time Emmy winner within the classes of on-air expertise, sports activities storytelling and journalistic enterprise.

“I’m so excited for this chance and wanting to contribute to the spectacular lineup already established at 97.3 The Fan,” stated Heilbrunn. “San Diego is a tremendous metropolis with sensible, loyal sports activities followers, and I look ahead to incomes a spot of their each day routine and connecting over our shared ardour for sports activities and this group. And hopefully, we’ll snort lots, too.”

Elsten has labored the previous 27 years within the San Diego market in tv, radio and podcasting. He began his San Diego sports activities broadcasting profession at XTRA Sports activities 690 in 1996, and labored in radio till 2009 at XTRA, KLSD-AM and KOGO-AM. He returned to radio to work at The Mighty 1090-AM from 2012 to 2018 as a Padres host, overlaying San Diego State College Aztecs soccer and basketball and internet hosting a number of weekend packages.

He additionally served because the director of media relations and broadcasting for the San Diego Sockers from 2009 to 2015, earlier than transitioning to the San Diego Gulls from 2015 to 2018 because the membership’s play-by-play voice on radio and TV. Elsten then returned to the Sockers in 2018 because the membership’s chief advertising and marketing officer, director of communications and broadcast voice. 

He has finished play-by-play broadcasts for Main League Baseball, the Gulls, Time Warner Cable, World Championship Sports activities Community and UC San Diego. He has labored as the general public tackle (PA) announcer on the San Diego County Credit score Union Poinsettia Bowl, DirectTV Vacation Bowl, and continues because the PA voice of San Diego Wave FC. 

“I couldn’t be extra excited to be partnered with somebody as gifted and revered as Annie,” stated Elsten. “To take action on 97.3 The Fan is the proper pairing. I do know we’ll work exhausting to make middays a enjoyable place to hang around day-after-day and an amazing place to speak Padres.”

Along with KWFN-FM, Audacy owns and operates 5 different San Diego radio stations, together with KBZT-FM ALT 94.9, KYXY-FM 96.5, KXSN-FM Sunny 98.1-FM, KSON-FM 103.7 and KXSN-HD3 Channel Q.

Philadelphia-based Audacy has been dealing with monetary challenges on the company degree. On Jan. 7, the corporate, as deliberate, filed for Chapter 11 chapter safety to restructure its steadiness sheet and scale back its whole debt from $1.9 billion to $350 million.

As a part of the Sunday morning announcement, Audacy stated it had reached an settlement with a “supermajority” of its debt-holders on a de-leveraging transaction that may erase over 80 p.c of the corporate’s debt, or roughly $1.6 billion, and “set up a strong capital construction to drive long-term progress,” as reported by Inside Radio, an business commerce information outlet. The corporate stated it will proceed to function “enterprise as traditional” and it doesn’t anticipate any operational affect from the restructuring.

Intesa Communications Licensed as WBE

Intesa Communications Group, a San Diego-based strategic communications and authorities relations agency, has introduced it has earned certification as a Girls Enterprise Enterprise from the California Public Utilities Fee.

The certification implies that Intesa meets the state’s rigorous certification requirements for numerous suppliers, the agency stated.

Intesa has been woman-owned and managed since its founding in 2012. Companions Margie Newman Tsay and Maddy Kilkenny lead a workers of eight workers who serve shoppers in greater schooling, actual property growth, blue financial system, tourism and nonprofit sector.

“We’re thrilled to be formally acknowledged,” stated Newman Tsay, Intesa founder. “It was a demanding course of to earn our certification, however nicely definitely worth the effort. As we proceed to develop, we’re doubling down on aligning with organizations that share our values of inclusivity, belonging and humans-first interactions.”

The agency stated California is residence to roughly 13 million women-owned companies, the most important quantity within the nation, and about 3,000 are licensed by the Public Utilities Fee..

How Nicely Are High 300 Manufacturers Connecting with Prospects?

Group Lewis, a world advertising and marketing and communications company with an workplace in San Diego, has launched outcomes of its 2023 Advertising Engagement Tracker survey, which measures how successfully high manufacturers are connecting with their audiences. The newest sixth annual survey analyzed outcomes from the highest 300 corporations from the Forbes International 2000.

The outcomes included:

  • Authentic content material leading to press protection elevated from 34.6% in 2022 to 70.1% in 2023.
  • Digital advertising and marketing scores elevated from 46.9% in 2022 to 64.8% in 2023.
  • Web site safety, blamed on cyber-attacks, decreased from 79.9% in 2022 or 63.9% in 2023.
  • Conversion monitoring from web site efficiency fell from 48.4% to 45.9% in 2023.

“We’re pleased to see elevated funding in content material and engagement. However alarm bells go off after we have a look at the drop in web site safety,” stated Matt Robbins, VP of insights and analysis, Group Lewis.  “With the variety of information breaches and cyber-attacks consistently rising, corporations want to guard their information. They need to be cautious of leaving their web sites uncovered.”

Tremendous Bowl Advertisements Already Offered-Out at $7 Million for 30 Seconds

Greater than a month earlier than CBS airs Tremendous Bowl LVIII on Sunday, Feb. 11 from Allegiant Stadium in Las Vegas, the stock for TV commercials is already offered out, in line with a Paramount spokesperson.

As reported by Advert Age, an promoting business commerce publication, TV spots are priced at $7 million for a 30-second unit, a value much like the 2023 Tremendous Bowl LVII recreation that aired on the Fox Community. Advertisements for the CBS 2024 telecast offered out quicker than the 2023 recreation on Fox, Advert Age stated.

“CBS’s success in promoting its advertisements got here towards an unsure TV financial system and speaks to entrepreneurs’ continued curiosity in reaching the Tremendous Bowl’s huge stay viewers,” stated the Advert Age report.

The 2023 recreation reportedly drew 113 million broadcast and on-line viewers, making it by far the most-watched TV occasion of the yr.

A number of manufacturers which have introduced TV advertisements for the 2024 Tremendous Bowl embody Coors Mild, M&Ms and Dove cleaning soap. Different notable manufacturers embody Oreo’s return to the Tremendous Bowl after an 11-year absence, Drumstick making its Tremendous Bowl debut with a 30-second spot staring comic Eric Andre and Geico bringing again its iconic Caveman in a two-minute business titled “The Nightmare.”

Along with the CBS telecast, the sport will embody a family-friendly simulcast on Nickelodeon and a Spanish-language broadcast on TelevisaUnivision. Simulcasts of the CBS recreation will stream on Paramount+ and on cellular by NFL+.

Rick Griffin is a San Diego-based public relations and advertising and marketing advisor. His MarketInk column seems weekly on Mondays in Instances of San Diego.