February 21, 2024
Two of San Diego’s many points of interest: Harbor Island with the downtown skyline within the background. Photograph by Chris Jennewein

California’s tourism financial system grew by 32% in 2022 and is poised to set new data this yr for customer spending, employment and tax era, in line with an business financial affect report.

The info, from Go to California, a Sacramento-based advocacy group for the state’s tourism business, contains breakouts from native areas. San Diego County tourism, as an illustration, generated $13.3 billion in customer spending – round 10% of the state’s complete – and 96,000 jobs.

Key statewide takeaways embody:

  • Journey spending elevated to $134.4 billion throughout California final yr, an almost 32% improve over 2021 that introduced spending inside 7% of pre-pandemic ranges.
  • California’s journey sector added 157,000 jobs in 2022. The 1.1 million positions is inside 6% of the 2019 ranges, earlier than the devastating losses that hit the business in the course of the pandemic.
  • Projections from Tourism Economics present California this yr will surpass the file $144.9 billion in customer spending achieved in 2019, a yr ahead of anticipated.
  • State and native taxes paid by guests reached $11.9 billion, inside 10% of pre-pandemic ranges.

A lot of the spending is focused on resort and different lodging, adopted by meals providers and native transportation and retail gross sales.

Tourism jobs are additionally concentrated in these areas, with greater than 600,000 in lodging and meals providers alone.

Journey spending plummeted in 2020, because the pandemic lockdown took maintain. Tourism in California had generated almost $145 billion the yr earlier than; that determine that was reduce in half.

New neighborhood sentiment analysis was additionally launched by Go to California, indicating that state residents worth the tourism financial system. Greater than 70% say tourism generates native enterprise alternatives and supplies jobs for residents.